As the engine of micro-moments of pseudo-belonging, social media encourages ephemeral participation that reflects no necessarily deep-held concerns but rather an eagerness to say anything while the microphone is on and someone might be listening. But increasingly this behavior is being taken as indicative of not of users’ impulsiveness but as indications of how they behave socially in general, as if the medium does not condition what they do, selectively recording only certain aspects of it. Social-media communication is being regarded as indistinguishable from other forms of communication that hold together social forms in real space, despite the way that real spaces tend to have nonnegotiable components to them that condition our reactions. Real spaces are now defined by requiring mandatory sorts of communication, communication that we can’t escape or time-shift or control the terms of. This is now what makes “real life” real: that we have to compromise and put up with other people’s bullshit without being able to just scroll past them on a screen.